Technology Makes It Easier: A Q&A with Wings and Rings on Loyalty Programs and Improved Customer Engagement

Send us Fan MailKnown originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and Haytham David bought the properties in 2005 with an eye to combining their mutual love of sports and delicious chicken wings. The modern-day Wings and Rings chain was born.​With over 85 locations, the franchise has been named to FSR Magazine’s Top 25 NextGen List, which honors fast-casual dining chains leading the next generation of quick service dining and 1851 Franchise Magazine’s list of Top 25 Chicken Restaurants for 2023. Its growth and success can be attributed to a promise to serve quality fresh — never frozen — chicken, onion rings, and burgers, a commitment to tech innovation, and its focus on listening to customers and providing them with new and innovative rewards for their loyalty and patronage.      Recently, Loyalty360 CEO Mark Johnson spoke with Wing’s and Rings Associate VP of Marketing, Linsey Case, to discuss how the chain is thriving in post-pandemic consumerism, its straightforward loyalty program, and what the brand sees on the horizon for technology in its industry.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/technology-makes-it-easier-a-q-a-with-wings-and-rings-on-loyalty-programs-and-improved-customer-eng