Technology Trends: October 2014

Social media, as a segment, is highly reliant on being on-trend with the target demographic and younger users in developed markets are gravitating toward anonymous social platforms. These platforms, while popular, struggle with revenue generation due to the anonymity they hawk to attract users.  Additionally, India has emerged as a particularly attractive market for international internet companies due to its lack of a local mega-player like Alibaba is in China. Listen to the full podcast for complete insights. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.