Tecovas Boots: How to Start a Manufacturing Business in Austin, Texas | Paul Hedrick

We talk to Paul Hedrick, founder of Tecovas. Tecovas is unique in that they do not sell through third party stores, but rather directly to consumers. This helps them make a high quality product and sell it for a fraction of the price of other boot companies. Paul talks about the struggles of running a manufacturing company, and also about how cool it was to sell boots at Willie Nelson's ranch. If Lyle Lovett is listening...a free pair of boots is waiting for you!