TECTON: 10 in 10 Podcast

so uh welcome everyone i'm your host of the merge medical podcast i'm dr jeff brown with your co-host dr jeff cole i'm very excited about the two guests we've got with us today uh this is uj jetar and joe mono they're both members of the executive team of a new and upcoming startup called tecton tecton is a ketone-based energy drink and with that all up and coming with the everyone's understanding the benefits of ketosis this is a very timely uh product to bring to the market so with that uj joe welcome to the show uh like i first direct my attention to uj tell us about the product that tecton is bringing to the market jeff tecton has 10 grams of nature identical ketones what we mean by that is ketones are the molecular structure is identical to what your own liver produces when you go on a keto diet these 10 grams of ketones are accompanied by a non-nutritive uh sweetener extract from monk fruit so there's no insulin response and there's no caffeine in the product so what it gives you is pure energy cells and why do you anticipate someone needing this the greatest need for people is i think most people need mental focus uh and they revert to caffeine or sugar and both of them give you the highs and the lows in the crash even people who say they're not caffeine sensitive caffeine does affect quality of sleep even if you can sleep you will still not get enough deep sleep so then you get tired the next day you need more caffeine it's a vicious cycle but the tecton you get energy without affecting sleep you get real nutritive energy is not just the stimulant you know are there competitors on the market there are several people who provide ketones they provide them in two forms one is a keto salt you have to have very very high doses of that to be able to get to the point where you have the same therapeutic level of ketones as you have in the nester other ketone esters that have been out in the market they're all based on butanediol which is which is taste like jet fuel sorry that's the easiest way for me to put it uh and they're really expensive so our ketones is the safest that can be had at highest doses and it is available and accessible to all ages which none of the others are excellent go ahead jeff i was going to ask you about the founder and the genesis of the company the genesis of the company was uh mike jesney was a special forces combat medic uh a recipe of two purple hearts had you know severe tbis he got windows this technology that had been started to be invested in by darpa and uh we started to work with him i met him about seven eight years ago my dad was a fighter pilot but you know passed away because of ptsd so we were keen to create a product that could help disable veterans and that kind of became the reason for a partnership and that's where techdoms and then tell us about the technology and patents well quickly if you can that may not be a quick answer yeah so i'll give you that you know as you said so tecton has an exogenous ketone that has been bound to a glycerol molecule which makes it safe we've done uh toxicity studies at 200 times the body weight in dosage dosage with no adverse reactions published in the nutrient magazines that's all peer reviewed on our uh we give a patent and we buy lots of trade secrets around how the ingredient is made as well as how it is formulated so so that it can be a product that is palatable and can reach the mass market how about your target markets our target markets are varied because you know ketones and tecton are is a multifunctional health drink so because ketones affect how your cells metabolize energy at its most foundational level it has profound benefits across several major need states brain health weight loss muscle and muscle recovery and endurance and it is also a great energy source for people who are sensitive to caffeine and sugar like biodiabetics there's a long-term benefit of tecton and exogenous ketones and metabolic health in general which is an emerging field of science and health and fitness so anyone who needs brain health can be nfl players down to people or children with epilepsy we believe that tecton with a safe molecule could be a potential uh you know treatment area or a product that could be used for kids like that because can you imagine how hard it is for us to do a keto diet imagine depriving a five or ten year old from eating any carbs for two weeks well yeah 100% well each of those areas you just mentioned point toward pretty large consumer yeah what's the potential there so as joe mentioned uh you know that whole market if you add up all those different categories it's over 170 billion uh you know weight loss alone is a 50 billion dollar market is growing exponentially no pun intended uh we have a similar situation with the aging population and brain health uh girls playing soccer have a very high tendency to get concussions impact sports are growing so uh you know diabetes is again also exploding now you have you know 30 plus million people with diabetes you've got 90 million people uh million people with pre-diabetes it's it's i mean you've got i'm sorry to say there are really big markets because you know these are bad problems but there are no really decent solutions for it wow so to summarize you've got a product that is performance enhancing weight controlling improves mental acuity may improve diabetes and even epilepsy and i would imagine that the markets for that are enormous and i'm probably missing some things i know i read a meta analysis that said uh ketosis was beneficial even for alzheimer's and parkinson's and we haven't even touched on that you know we talked about general brain health but not disease states yeah you know so we are a beverage we're not a dietary supplement so we don't make structure function claims uh what i what i like to say to people is that listen study up on exogenous ketones learn what scientists are saying exogenous ketones can do for you and then know that our product has 10 grams of nature identical ketones now it's up to you to decide how you want to use it and it's up to people like yourselves who are in the medical field to help connect the dots between what's in the product and what consumers needs are where can we learn more about tecton our website tectonlife.com has a science section which is articles by people like dr kevin foley who's the former chief of neurosurgery from what to read he's a veteran himself uh he's written some pretty in-depth articles on tecton and i should correct myself with ketones and and brain health there were articles by the dean of health sciences from university of memphis was dr rick bloomer who was again coached and trained lots of registered dietitians around the country around the world and he's written articles on ketones and how they help with appetite suppression how they work with fasting so we have a rich trove of information for people want to learn more about how exogenous ketones can help the human condition can you touch usually on your uh just because most people watching this have not seen the candidates they've not had it um hearing this for the first time perhaps i think you've had a test market in atlanta um i think that you've got some product available on your website kind of tell us where where you are in the scheme of things um with regard to ambassadors and we're going to start to see more of this on social media people starting to talk about this yeah so for people who you know want to find us and be able to buy a product the best place to do that is tectonlife.com uh and come to our site about a very good e-commerce platform uh follow our ambassadors uh steve uriah is one of them s-e-e-v-e-u-r-i-a uh you can find him on instagram particularly and about stacy clark who will be coming on soon sasha palma who is one of the top uh college women's uh coaches in basketball uh those you know following our ambassadors on social media and us on social media our our call sign is tectonlife so you'll find us on twitter and instagram and facebook as well with that handle and uh you know but i would urge people to find us on tectonlife.com which is our website and that's the best place we have a pretty good decent we have a very good uh shipping uh condition which is we do free shipping for all uh for all customers and we also have subscription packages that gives significant discounts i do want to point out all first responders veterans active military people in the medical field they get a special price which is the same as employee price which is more than 40 percent off our consumer retail price so your followers and listeners in the medical field should would certainly qualify for that fantastic let's talk offline i'd like to get the names of those influencers written down i can put in the notes um when we post this um let's talk about the ambassador program because i think um you know medical is structured as a non-profit but if it's so to speak and then it can um invite other people on network to become ambassadors i think uh that's fantastic yeah in fact jeff uh we do have uh an ambassador that is a non-profit it's the america's warrior partnership so uh you know even though they're a non-profit that does not stop them from using this as a fundraiser yeah so smart because of the mission yeah so uh you j we're joe i think this is a good opportunity you know we've gone we've covered a lot um this is your opportunity is there anything that we haven't asked or you haven't had the opportunity to speak about that you'd like the audience to hear yeah i can go first real quick i mean i've been drinking the product for two years and so um what i would say is that the consumers are seeking this product i mean they they're so many people are struggling with their weight um it's very powerful to have something that actually helps you in getting some self-control um in weight loss and as you get older with brain fog i mean you can't help start to question yourself and this product does bring you back it does help your focus um now i have to be careful because as you just said you have to be careful about claims that we make but there is something related to ketones with inflammation um that that my personal experiences my inflammation and aches and pains have gone down significantly we've also heard testimonials from other people people that were in our studies uh investors and even some of our customers about this again you have to be careful about claims but there's something there that we hope to flesh out and be able to show scientifically that our product so there's the product is people are seeking this um they're seeking something to help their kids their their older parents and themselves and so it's a good fit um and i think it's going to be very successful because of that i mean it works i don't have much to add except to say that you know i spent a lot of time selling sugar beverages at copacola and you know i quit when i was 39 because i wanted to do something a little bit more purposeful and meaningful with my life and uh because of my background in creating new products and innovations like copacola freestyle etc i got a lot of companies come to me and say hey we joined our advisory board we invest in our beverage company and i stayed uh you know stayed away from all of that till i met mike i truly believe in my heart the deepest in my heart that we have a product that is genuinely good for you it is one of the few things that replicates some of the best things that your body does can do which is gives you pure energy for your cells some of the most effective and efficient sources of energy are ketones and we've added that into a product that's easy to consume and we've combined it with the simplest cleanest ingredients possible to make it as you know as much of a no-brainer to consume as we can possibly get so it's you know something that i can say with my hand on my heart this is good for you that's fantastic so good i think perhaps that's where we wrap it up i think that's right it's fantastic yeah guys thank you for joining the emergency medical podcast you can learn more about this product and the innovators bringing it to the market at tectonlife.com i'm your host dr jeff brown with your co-host dr jeff cole thanks for joining us thank you very much thank you very much