🦏 TED REPIC // RHINO USA CEO

Ted Repic is the CEO of Rhino USA: the family-owned adventure gear company his sons Cameron and Dylan started in 2015 with a pickup truck and a gap in the market. Cameron was 19. Dylan jumped in with his savings while he was still in high school. Ted came in as CEO to help guide the growth. A decade later: nine figures in revenue, 300+ products, Walmart, Sam's Club, AutoZone, and one of the most unexpected TikTok Shop success stories out there — the top seller in automotive and motorcycle, with eight figures in platform revenue. Revenue has quadrupled in three years. And now they're breaking ground on RhinoWorld, a 182-acre adventure campus outside Austin where the gear gets built, beaten up, and eventually opened to customers, retail partners, and first responders in training. 🔧 Family Founder Dynamics — How to step into the CEO role at your kids' startup without taking over what they built 📊 TikTok Shop Category Playbook — How Rhino USA became the top seller in automotive on a platform dominated by beauty and fashion — and built a creator network driving nearly a billion impressions a year 🤝 SKU Expansion Without Margin Erosion — Growing from a handful of products to 300+ without losing operational clarity or unit economics ⚙️ Physical Infrastructure as Commercial Asset — What RhinoWorld actually is: product lab, content factory, live commerce stage, and proving ground all in one 📈 DTC-to-National-Retail Transition — What breaks when you go from owned channels to Walmart, and how to fix it before it does 🎯 Lifetime Guarantee as Operational System — How a brand promise becomes a product development and quality control framework at scale A decade of bootstrapped growth, a family business that actually works, and a 182-acre bet on where commerce is going. Ted's got the receipts. Perfect for: Family business operators, powersports and outdoor brand founders, TikTok Shop and social commerce operators, DTC-to-retail builders, bootstrapped consumer brand operators Guest: Ted Repic — CEO, Rhino USA Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.