Episode 190: Teddy Picker - Dirty Deeds Done Well

What this episode covers

UNIQLO ist in den letzten Jahren stark gewachsen. Allein in Europa und Nordamerika konnte der japanische Modehändler den Umsatz seit 2021 nahezu verdreifachen. Warum kann sich Uniqlo mit seinem engen Sortiment im Wettbewerb gegen ZARA und H&M sowie SHEIN durchsetzen? Was macht die Marketingstrategie so besonders? Der RAVENSBURGER Spieleverlag hat die Mehrheit des Plüschtierherstellers STEIFF übernommen. Welche Motive stehen hinter dem Zusammenschluss der beiden traditionellen Spieleanbieter? Wie sinnvoll ist eine «House of Brands»-Strategie im Spielemarkt? Der Schweizer Online-Händler GALAXUS macht Fussball-WM-Werbung, ohne Star-Kicker einzusetzen. Vielmehr thematisiert man in einer Reihe von Werbefilmen im typischen Galaxus-Werbe-Stil kritisch und humorvoll Anspruch und Wirklichkeit des (völker-) verbindenden Charakters der Fussball-WM. Ist das gute Werbung?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 29 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on July 9, 2026.

What is this episode about?

UNIQLO ist in den letzten Jahren stark gewachsen. Allein in Europa und Nordamerika konnte der japanische Modehändler den Umsatz seit 2021 nahezu verdreifachen. Warum kann sich Uniqlo mit seinem engen Sortiment im Wettbewerb gegen ZARA und H&M sowie...

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