Teens, Tweens and Trends: Behind Zalando’s Kidswear Strategy.

In this episode of the Pieces of Me podcast, we delve into a side of the fashion and lifestyle industry that hasn’t been covered on the podcast before; unpacking the unique challenges when the customer is the parent, but the consumer is their child.Veronika Moles is Head of Kids at Zalando and she joins Janine to discuss her role leading Zalando’s kids’ assortment.The conversation explores how customer needs evolve across childhood and teenage years, the role fashion plays in shaping identity, and the strategies behind Zalando’s growing kids’ portfolio; creating an e-commerce universe for parent and child to explore together.Veronika’s “Pieces of Me” reflect the value of adaptability, customer understanding, and her insights in career development.To learn more about careers at Zalando, visit jobs.zalando.com.