Televisionation: Bill Daddi on Brand Platforms and More

This episode features Bill Daddi, President of Daddi Brand, a firm that specializes in brand platform development and public relations for data, analytics and consulting companies, as well as for associations in the television and advertising industries (its clients include CIMM, MRC, Magid, Kantar, LG Ads and Cuebiq, among others). Among other things, he discusses Daddi Brand’s work and explains the concept of brand platforms; identifies important messages that he feels the television and advertising industries often fail to communicate, whether to consumers or to partner-industries; shares his thoughts on new approaches to advertising; tells us about Daddi Brand’s new listing service, IndustryCalendar.com; and more.