Televisionation Friday Fireside: Ben Tatta, President of Standard Media Index

Ben Tatta, President of Standard Media Index, is Rick’s guest on this edition of The Friday Fireside. Ben explains the movie premiere strategy behind Chevrolet‘s brilliant “Sopranos” Silverado EV Super Bowl ad, Peloton Interactive‘s bone-headed reaction spot to the death of Mr. Big, and how today’s addressable adtech can be used to tell sequential stories with TV ads. Ben is a brilliant guest who demonstrates that The Friday Fireside is “the solution to boring business television.”