Televisionation Friday Fireside: Research Guru, Howard Shimmel, on His New Venture, datafuelX

Today’s edition of The Friday Fireside welcomes Howard Shimmel, president of Janus Strategy & Insights. Howard gives us a peak under the hood of his new venture, datafuelX, scheduled to launch in January. And with extensive experience at Turner, Nielsen, MTV Networks and AOL, Howard is uniquely qualified to discuss what’s next for Nielsen and their apparent legion of competitors, as well as the future of multi-platform, multi-device and multi-CURRENCY television advertising.