Televisionation Friday Fireside: Scott Solter on Streaming

We get inside the streaming subscriber’s head in this week’s Friday Fireside with Scott Solter, industry veteran and consultant. After a brief trip down memory lane to the earliest days of “multi-pay marketing” (did you know that when Showtime started competing with HBO they had exactly the same movie line-up?), we dig into the thorny and timely issue of the true value of a streaming subscriber (probably much less than you think). Advertising isn’t the only thing that relies on impressions; the value of a streaming service is 100% based on the consumer’s (and, it should be noted, the investor’s) impressions. “Could I find what I wanted to watch? Did I enjoy it? Do I remember that I watched it?”