Televisionation: Iris.tv’s Field Garthwaite on Contextual Targeting on CTV

from Televisionation · host Tracy Swedlow

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Field Garthwaite, Co-Founder and CEO of video intelligence platform provider, Iris.tv. Among other things, he discusses the growth of connected TV advertising, explains why that medium offers advertisers better ROI than traditional television, and identifies growth drivers for contextual targeting on CTV/premium video.

Episode metadata supplied by the publisher feed · Published Nov 9, 2020

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Televisionation: Iris.tv’s Field Garthwaite on Contextual Targeting on CTV

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This episode was published on November 9, 2020.

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