Tell 'em a story - another innovation song

from Managing innovation - creating value from ideas · host John Bessant

Innovation is all about trying to convince others — people to help develop your idea, sponsors to back you, markets to buy in to your great new thing. So it makes sense to spend time and effort crafting a tale which will draw them in, intrigue them, capture their attention. ⁠ You can find a transcript here,⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!

Episode metadata supplied by the publisher feed · Published Oct 31, 2023

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Tell 'em a story - another innovation song

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