Tell Stories to Market Your Mission: Ft. John Litten (Habitat for Humanity)

In the non-profit sector, marketing should remain a critical priority despite common resource challenges. John Litten, President & CEO of the Greater Cleveland Habitat for Humanity, encourages nonprofit leaders to focus on storytelling. He joins Marketing Moves to talk about the nuances of non-profit marketing, cultivating volunteers, measuring success, and maintaining good rapport within the community. If you're a nonprofit leader looking to better connect with your audience, tune in for this week’s episode!