Tell Your Truth: Credit Union Storytelling in the Age of TikTok & Micro-Influencers

CU Spotlight sits down with Nick Olexa of Storyfi — the credit union movement's go-to video and media production company — to unpack why storytelling is no longer optional for credit unions. Nick shares how credit union humility has quietly become a liability, why Gen Z and Gen Alpha demand authenticity over polished marketing, and why micro-influencers at the community level may be the industry's most underutilized growth engine. Plus, get a first look at Storyfi's upcoming crowdfunding media platform, Co-author, designed to help credit unions tackle fraud awareness, financial literacy, and more — one bite-size campaign at a time. If your credit union isn't telling its story, this episode is your wake-up call. Shine a light where it matters.