Telling Authentic Stories: Niamh Campbell on Journalism, Trust, and Charity Engagement

In this episode of Policy360: Unplugged, journalist Niamh Campbell from the Belfast Telegraph shares her journey into journalism and her passion for storytelling. Niamh delves into the challenges of building trust in the media, particularly in Northern Ireland, and the impact of social media on public perception.She offers invaluable advice to charities on:✅ Crafting effective press releases with clear angles, timely submissions, and compelling statistics.✅ Building personal relationships with journalists to enhance storytelling and trust.✅ Leveraging human-interest stories to authentically highlight their work and impact.Niamh also reflects on the power of journalism to create positive change and the supportive community of journalists in Northern Ireland.🎧 Listen now to learn how to amplify your voice and connect with the media effectively.Support the show