Telling Better Stories

“The world is not made of atoms, the world is made of stories”Muriel Rukeyser“Where do buildings come from?” is a question that comes with a story. Less often asked, “Where do buildings go?”.  The evolving story human society tells itself in answer to those questions is worth unpacking thoughtfully. That’s what happens in this episode. Join Kristof as he shares a conversation with Greg Esparza on the power of storytelling and the connection between stories and the materiality of buildings. The power of storytelling is clear in the ability to connect people, foster empathy, and transmit knowledge and shape cultural values. The materiality of buildings is itself a response to storytelling. Every building belies the presence of an underlying story about our relationship with nature. At every step of the design and construction process we make decisions. What are those decisions based on? Unfortunately the answer is not often evident and is likely tangled up in outdated ideas based on stories that no longer make sense. The importance of biogenic building materials as an emerging theme in the AEC is not just their materiality, it’s deeper. It is the story of us all coming to our senses - both literally and figuratively - our senses of sight (of course), sounds, smells, and textures - while also thinking about where buildings come from and where buildings go. Ultimately the choices we make in how we deliver homes to ourselves impacts our felt sense of life altogether. Why not curate materials for our homes that actually make us feel good? Turns out when we do this we find that these same decisions support the AEC’s ultimate triple bottom line of healthy homes, healthy people, healthy planet.Greg EparzaGreg Esparza is a designer and builder with over a decade of experience in custom residential design and construction as a co-founder of Moontower Design Build in Austin, TX. In 2021, Greg immersed himself in designing and building a prototype project called Cross Cabin, a “plant-based” home made of hemp, cork, and cross-laminated timber for himself and his family in Austin. Inspired by this experience. Greg established Cross Cabin Build & Supply to represent and distribute healthy, high-performance, and low-carbon building materials in Texas. Greg has a passion for building with natural, plant-based materials rooted in the commitment of the AIA Architecture & Design Materials Pledge to support health at three scales–human, social, ecosystem–and to prioritize climate impact and circular economy considerations with all material specifications. The Cross Cabin has been featured on the Build Show Network, Dwell+, Passive House Accelerator, The Architect’s Newspaper, as well as the 2023 AIA Austin Homes Tour where the most frequent feedback on the home was “I love the smell!”.TeamHosted by Kristof IrwinEdited by Nico MignardiProduced by M. Walker