Telling Patient Stories The Right Way To Drive Change

When public health stories are told right, they don’t just inform—they move people.In this episode of the Public Health Insight Podcast with Alexson Calahan, Founder of Small Adventures Communications, we dive deep into the ‘how’ of public relations in public health and explore tangible takeaways to do it better.From building trust with patients to crafting campaigns that change behavior, Alexson shares the tools, strategies, and lessons she’s learned across two decades in the field, including:◼️The difference between PR, marketing, and communications in practice◼️What happens when PR and public health work really well together◼️How to connect emotionally and ethically with communities and patients◼️A step-by-step approach to collecting, crafting, and sharing patient stories responsibly◼️How organizations can prepare for crises and protect both relationships and reputationsPlus, we unpack the role of AI in PR (spoiler: it’s not ready to write your press releases just yet).References for Our Discussion◼️Small Adventures Communications◼️Today Show Article: How parents of children born with heart defects share their hopeGuest◼️Alexson Calahan, APRHost(s) & Producer(s)◼️ Gordon Thane, BMSc, MPH, PMP®Production Notes◼️ Music from Johnny Harris x Tom Fox: The Music RoomSubscribe to the NewsletterSubscribe to The Insight newsletter so you don’t miss out on the latest podcast episodes, live events, job skills, learning opportunities, and other engaging professional development content here.Leave Us Some FeedbackIf you enjoy our podcasts, be sure to subscribe and leave us a rating on Apple Podcast or Spotify, and spread the word to your friends to help us get discovered by more people. You can also interact directly with the podcast episodes on Spotify using the new “comment” feature! We’d love to hear what you think.Send us a Text Message to let us know what you think.