Telling stories about innovation | Ashley Jennings | Texas Innovation Center

Managing Director of the Texas Innovation Center, Ashley Jennings, talks about the thriving innovation and startup scene in Austin (and across Texas) and how the innovation center is helping transform great ideas into valuable products. A big part of that is training founders in how to tell their stories in a compelling way, to raise awareness, generate interest in their technology or product, and to build relationships of trust with funders and future customers.