TellyCast at MIPCOM (Part 1) — Jodie Whittaker, Emily Atack, Nella Rose, Holywater, Shaftesbury and more

TellyCast is back in Cannes for Day One of MIPCOM 2025 — bringing you the biggest new shows, the freshest formats, and the digital-first innovators transforming the global content business.Justin Crosby talks to Jodie Whittaker and Elizabeth Berrington about Frauds — the hit ITV drama created by Suranne Jones and Anne-Marie O’Connor — as it makes waves with international buyers.Then it’s format innovation with Richard Cowles of Lifted Entertainment and Jonty Nash and Chris Potts of Nobody’s Hero, joined by Emily Atack, discussing the making of Nobody’s Fool — the quiz-meets-reality hybrid co-hosted by Atack and Danny Dyer.Mike Beale, Managing Director of Creative Network at ITV Studios, reveals the company’s new global formats including Celebrity Sabotage, The Neighbourhood, and Nobody’s Fool, and explains how ITV is working with creators across the evolving entertainment landscape.From the digital-first front, Neil Francis of Night Train Digital talks about the studio’s new micro-drama partnership with Spirit Studios, while Bogdan Nesvit and Anatolii Kasianov from HolyWater unpack their landmark deal with Fox Entertainment and how AI and vertical video are shaping the future of storytelling.Nella Rose, Specs Gonzalez join Callum McGinley (Callux) and Ben Doyle (Rvbberduck) to talk about her new show and After Party Studios.Then we have Victor Bengtsson from Sidemen Entertainment on what comes next for the supergroup creator collectiveFinally, Jay Bennett, EVP of Creative and Innovation at Shaftesbury, joins Justin to discuss the Canadian company’s digital-first strategy, its success with short-form storytelling, and how traditional producers can evolve to meet the demands of the social video era.Recorded on location in Cannes, this episode captures the energy, creativity, and big ideas driving the future of global TV and social video.Sign up for The Drop newsletterEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok