Telstra’s CMO, Brent Smart on Why We Should Quit Focusing on Short-term Performance

We explore the big ‘resets’ that have set apart some of the world’s brilliant marketers and brands. Why growth is such an important consideration for businessesWelcome to another episode of The Growth Distillery’s Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers.This mini-series illuminates the truly ‘outside the box’ thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery