Téma dňa: Príbeh Jakuba Berčíka, ktorý sa začal krachom (...

What this episode covers

Počúvate Espresso on Air: Ranný výber od Forbesu. To najdôležitejšie zo sveta biznisu a ekonomiky.Dnes s Luciou Okšovou, šéfredaktorkou Forbes Slovensko. Téma dňa: Jakub Berčík na vlastnej koži zažil neúspech v podnikaní. Po krachu vlastnej firmy založil na univerzite v Nitre laboratórium, ktoré skúma neuromarketing a pomáha aj veľkým hráčom. Na vlastnej koži zistil, že ak si malá alebo stredná firma urobí prieskum trhu, ktorý jej neponúkne verný odraz reality, tak investuje svoje peniaze nesprávnym smerom. Výsledkom toho sú finančné straty a v najhoršom prípade krach. Začal hľadať možnosti, ako lepšie pochopiť zákaznícke správanie. Odpoveď našiel v neuromarketingu na univerzite v Nitre.Viac si prečítate v článku na forbes.sk.Na dnešnom podcaste spolupracovali aj Mirka Pánik a Ľubo Šulko.*Espresso on Air počúvate vďaka podpore nášho partnera, Advokátskej kancelárie RELEVANS.

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Frequently Asked Questions

How long is this episode of Forbes Espresso on Air?

This episode is 12 minutes long.

When was this Forbes Espresso on Air episode published?

This episode was published on May 22, 2025.

What is this episode about?

Počúvate Espresso on Air: Ranný výber od Forbesu. To najdôležitejšie zo sveta biznisu a ekonomiky.Dnes s Luciou Okšovou, šéfredaktorkou Forbes Slovensko. Téma dňa: Jakub Berčík na vlastnej koži zažil neúspech v podnikaní. Po krachu vlastnej firmy...

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