Téma dňa: Slováci hľadajú na internete autá aj hazard. Ktoré značky kraľujú internetu? (22. 9. 2025)

from Forbes Espresso on Air · host Forbes Slovensko

Počúvate Espresso on Air: Ranný výber od Forbesu. To najdôležitejšie zo sveta biznisu a ekonomiky. Dnes s Oli Džupinkovou.Téma dňa: Rebríček Top 100 najvyhľadávanejších značiek roka 2024 má suverénneho víťaza. Čo hovorí jeho poradie o nákupnom správaní Slovákov? Viac ako 800 miliónov – to je celkový počet hľadaní značiek cez Google za uplynulý rok. Ktoré značky boli tie naj? Analýza viac ako 2000 brandov zo 36 segmentov a preskúmanie 348-tisíc unikátnych, brandových kľúčových slov, ktoré naťukali Slováci do vyhľadávača, priniesli jasné odpovede v podobe rebríčka. Cieľom rebríčka, ktorý vznikol v spolupráci agentúr združených pod značkou Think Big Collective, ktorých súčasťou je Data on Steroids, bolo zistiť, ktoré značky sú najvýznamnejšie v jednotlivých kategóriách. Finálny zoznam sto najvyhľadávanejších značiek preto obsahuje značky z 21 segmentov nájdete v článku na⁠ forbes.sk. Na dnešnom podcaste spolupracoval aj Lucia Okšová.*Espresso on Air počúvate vďaka podpore nášho partnera, ⁠Newton University.

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