Temoc Morfin on partnering with Pitbull and scaling sensibly

Not all of us dream of growing a massive brand but, today’s guest, Temoc Morfin did. As a first time restauranteur, Temoc defied the odds in scaling to a dozen locations before deciding to franchise in partnership with Grammy award winning artist Pitbull. In our conversation, we unpack the tactics and tools he used to scale from one to many and how hard work and the right intention have enabled him to scale his family business into a national chain.  For more information on Cilantro Taco Grill, visit https://cilantrotacogrill.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars