Ten behavioural science principles every communicator should know ranked

The number one rule of great communications is: know your audience. Yet most communicators still design messages for how they wish people thought, not how they actually do.Decades of behavioural science research reveal that most human decisions are fast, emotional and unconscious - so why are so many communications campaigns still written for the slow, logical brain?Here are ten behavioural science principles every communicator should know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com