Ten Percent Better

Customers are more educated and have more options than they ever have. That is why it is important to set yourself apart from the crowd. Dan Miller says that this can be accomplished by doing business ten percent better. I have heard Dan use the example of Domino's Pizza to illustrate this. They were making pizza that was arguably about the same as everyone else. They decided to guarantee delivery in thirty minutes or less or it was free. It worked on me. I watched the clock hoping they would show up in thirty-one minutes. In the Franklin Tennessee area where I live, we have many great options for eating out. I have noticed that Chick-fil-a has a traffic cop directing patrons during lunch time. How could they be so busy when other businesses are struggling or closing within blocks of this restaurant? Chick-fil-A's founder, chairman, and CEO, Dan Cathy, believes that attentive, sincere, memorable service is a key ingredient to building a successful company. They are considered at the top of their game when it comes to customer service. This culture is evident in the whole experience by providing great food and politely thanking you with a simple, "My pleasure." It frustrates me to hear people discuss the lack of opportunity in this current economy. I called two different businesses this week for their services and neither called me back. You can put yourself in a whole new category by simply returning someone's phone call, showing them sincere appreciation or writing a hand written thank you note. What will you do to be ten percent better? I would love to hear about it. Gave a great week! Pierce