“Ten Toes Down” and Self-Care as Resistance: Meet The Influencer Who Can Make – or Break – a Beauty Brand Right Now, Golloria George

Today we’re chatting with Texas-based, 23-year-old beauty creator Golloria George. Named People Magazine’s Beauty Creator of the Year and Forbes’ 30 under 30 last year, Golloria has amassed 3.2 million followers on TikTok, where she swatches the darkest shade of makeup on her South Sudanese complexion – revealing a lack of shade range in plain site in her viral videos that hold the industry accountable. (Most famously, Youthforia’s “‘tar in a bottle” blunder had retailers pulling the brand from store shelves).Tune in as Golloria gets candid about her upbringing before rising to beauty fame, sharing the insightful learnings she’s earned along the way to power-ranking status.You’ll discover:The backstory behind the Youthforia debacle, including how the brand reacted behind the scenes, and the prelude that added fuel to the fireWhat makes Golloria want to consult for a brand, and what has her turning some companies away What led to Golloria’s social media hiatus, and how she came back with a whole new attitudeWhat the influencer community’s wage gap is really likeEverything she’s loving in her own beauty cabinet, from her ride or die foundation, bronzer, sunscreen, and the perfumes that get her the most complimentsThe cosmetics brand that she feels still excludes people of colour, in spite of internet protestsThe creators she co-signs, New York girlies includedFor any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: Jackie Aina on Diversity in BeautySkincare Founder, Rhode Consultant and Cosmetic Chemist Ron RobinsonMeet the TikTok Famous Content Creator Who’s Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!  NUTRAFOLFind out why over 4,500 healthcare professionals and stylists recommend Nutrafol for healthier hair. For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code BREAKING. TINI LUXTini Lux is on a mission to make accessorizing comfortable with their cult favorite earrings for sensitive ears. Visit tinilux.com and use code BEAUTY at checkout for 20% off your first purchase. FAST GROWING TREESNow’s the perfect time to plant. Listeners of our show based in the US can get 15% OFF your first purchase when using the code BEAUTY at checkout at FastGrowingTrees.com. Offer valid for a limited time, terms and conditions may apply.Get social with us and let us know what you think of the episode! Subscribe to our YouTube channel and find us on Instagram, Tiktok, Twitter. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302.  Sign up for our newsletter here  Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
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