Tendance : les CMO prennent de plus en plus de missions liées au numériqueCMO

Unilever n'a plus de CMO mais une Directrice du Numérique et du Marketing. Le rôle du CMO est en train de changer. Produit par Ambroise Carrière Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

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This episode is 6 minutes long.

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This episode was published on December 9, 2019.

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