Tennessee Unveils New Adidas Era | Tennessee Volunteers Football News

Tennessee just dropped a bold new look across all its sports — orange Adidas uniforms for football, basketball, soccer, baseball, and softball — kicking off a landmark 10-year deal with the brand. This isn’t just a color change; it’s a strategic overhaul, featuring a meticulously chosen shade of Tennessee orange designed to pop in every lighting condition. The move also marks the end of Nike’s 11-year run and positions Tennessee as a flagship for Adidas, while boosting athletes’ Name, Image, and Likeness opportunities. More designs are coming: white uniforms today, Summitt blue for women’s teams tomorrow, and a dark mode football uniform on July 9th — with new merch launching July 10th. It’s a full-on rebrand signaling a new era for Tennessee athletics. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/1442a117c5cebab5