Tennis Gear Deep Dive: Dampeners, Grips, Bags, & Training with ADV Founder, Lavie Sak

This episode is a little different. I'm diving into tennis gear, everything except the racquet and shoes, with the founder of one of my favorite brands, ADV. I use their bags, dampeners, and even sweat bands.Lavie Sak has a tech background, plays tennis, and used to coach as well. We explore how his company lets players lead the design of its products. From dampeners to grips to their popular bags, ADV innovates as well as any company in tennis. Lavie shares the messy first prototype, the tough cuts, and why ADV chose quality over mass pricing while partnering with pros who give real feedback.How ADV got startedDampener testing across 27 racquets and sound profilesTennis grips - how to choose between dry and tackyDesigning the ADV Pro bag and prioritizing featuresHow they develop an idea into a finished productFeedback loops that shaped V2 and V3 of the bagWhy ADV makes two backpacksCurated training kit components and use casesPricing tradeoffs, materials, and longevityDoubles tips on serve variety and aiming middlePartnerships with Sem Verbeek, JP Smith, and Zus TennisI use the ADV Pro for travel and the Flex bag locally around Fort Worth.Links:Shop ADV TennisLearn more about ADV & follow:ADV Tennis - InstagramADV Tennis - YouTubeADV Tennis - Facebook -----**Join the #1 Doubles Strategy Newsletter for Club Tennis Players** New doubles strategy lessons weekly straight to your inbox**Become a Tennis Tribe Member**Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.Learn More & Sign Up Here**Other Free Doubles Content**Serve Strategy CheatsheetReturn Strategy CheatsheetServe Strategy 101 - Video Course