Tequila & Soccer: The Perfect Team ????⚽ Part 1

What happens when tequila meets soccer? ????⚽ Discover how Deltera Tequila founder Ilia Loner turned his passion for spirits into a game-changing brand aligned with soccer culture. From importing Russian vodka to building a premium tequila tied to the world's favorite sport, Ilia shares his entrepreneurial journey, the story behind the name Deltera, and the challenges of competing in the spirits industry. Learn how strategic partnerships, like the collaboration with Orange County Soccer Club, are helping to bring this smooth, additive-free tequila to fans everywhere. Whether you're a tequila enthusiast or a soccer lover, this episode is packed with inspiration, great conversation, and even a few cocktail tips. Cheers to the perfect team—tequila and soccer! ????⚽ #usmnt #tequilamatchmaker #mls #soccerinthestreets #ussoccer CHAPTERS: 00:00 - How did you come up with the name Delantero 02:25 - What were you doing before Delantero 04:38 - How do you get into the tequila business 05:42 - Building connections to establish a brand 06:55 - Marketing strategies for Delantero 09:19 - History and timeline of Delantero 10:32 - Challenges in retail distribution for Delantero 11:58 - Partnership with Orange County Soccer Club 13:03 - Where to find Delantero products 17:30 - Unique features of Deltoro tequila 23:13 - Future plans for Deltoro brand 28:33 - Strategies to encourage purchases of Dono 33:10 - Raising awareness for Dono brand 39:55 - Startup costs for launching a brand like Dono 43:20 - Your entrepreneurial journey 49:20 - Comparing vodka and tequila 53:00 - Where to find and follow our brands 54:55 - Connect with AB The Bartender 55:21 - Outro