Tequila & Soccer: The Perfect Team ????⚽ Part 1

What happens when tequila meets soccer? ????⚽ Discover how Deltera Tequila founder Ilia Loner turned his passion for spirits into a game-changing brand aligned with soccer culture. From importing Russian vodka to building a premium tequila tied to the world's favorite sport, Ilia shares his entrepreneurial journey, the story behind the name Deltera, and the challenges of competing in the spirits industry. Learn how strategic partnerships, like the collaboration with Orange County Soccer Club, are helping to bring this smooth, additive-free tequila to fans everywhere. Whether you're a tequila enthusiast or a soccer lover, this episode is packed with inspiration, great conversation, and even a few cocktail tips. Cheers to the perfect team—tequila and soccer! ????⚽#usmnt #tequilamatchmaker #mls #soccerinthestreets #ussoccerCHAPTERS:00:00 - How did you come up with the name Delantero02:25 - What were you doing before Delantero04:38 - How do you get into the tequila business05:42 - Building connections to establish a brand06:55 - Marketing strategies for Delantero09:19 - History and timeline of Delantero10:32 - Challenges in retail distribution for Delantero11:58 - Partnership with Orange County Soccer Club13:03 - Where to find Delantero products17:30 - Unique features of Deltoro tequila23:13 - Future plans for Deltoro brand28:33 - Strategies to encourage purchases of Dono33:10 - Raising awareness for Dono brand39:55 - Startup costs for launching a brand like Dono43:20 - Your entrepreneurial journey49:20 - Comparing vodka and tequila53:00 - Where to find and follow our brands54:55 - Connect with AB The Bartender55:21 - Outro