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EPISODE · Apr 19, 2016 · 13 MIN

Teradata: Demand Generation vs. Lead Generation

from B2B Nation · host B2B Nation

Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is a common challenge every marketing department has to face. The fact that 3% of marketers would rate their demand generation as effective is pretty crazy but not surprising.

Episode metadata supplied by the publisher feed · Published Apr 19, 2016

What this episode covers

Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is a common challenge every marketing department has to face. The fact that 3% of marketers would rate their demand generation as effective is pretty crazy but not surprising.

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Teradata: Demand Generation vs. Lead Generation

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This episode is 13 minutes long.

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This episode was published on April 19, 2016.

What is this episode about?

Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is...

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