Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience

Send us Fan MailTeriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom-and-pop shops during college, a vision was born: introduced Seattle-inspired teriyaki rice bowls to the rest of the world.  By 2003, the first fast-casual Teriyaki Madness restaurant was opened in Las Vegas, NV. The company began to offer franchising opportunities in 2005. Now with more than 130 locations, Teriyaki Madness can be found in over 30 states and in Mexico and Canada. In recent years, the company has seen marked growth. Teriyaki Madness opened 10 new restaurants and awarded 45 units in 2023, and the company has observed a 21% year-over-year systemwide sales increase. Mark Johnson, CEO of Loyalty360, spoke with Jodi Boyce, CMO of Teriyaki Madness, about the Mad Rewards program, the integration of new technologies into its app, and meeting evolving customer expectations.