Terminology Governance: How to Turn Company Language into a Strategic Asset

The real backbone of sustainable language operations is terminology governance. We need to look beyond term lists and databases to explore how organizations can build clear decision‑making structures around their key concepts, who should own what, and how to keep everyone aligned from marketing and product to localization and technical communication. Before we implement a terminology strategy, we must think about practical governance models, typical stakeholder roles, and approval workflows, connecting them to the everyday reality of translators, terminologists, and LSPs. What goes wrong when governance is missing? You tell me! What starts working when terminology becomes a managed corporate asset instead of an afterthought? It's a terminology dream you can make possible. If you work in the language industry and want your terminology to stop being a firefight and start being a strategic tool, this episode is for you.