Tero Isokauppila: Santa Sold Shrooms and Why Adaptogens Improve Workouts and Performance — The Bledsoe Show #114

Tero Isokauppila (@iamtero) is a a Finnish nomad turned into a fungi lovin' foodpreneur. He is the president and founder of Four Sigmatic (@foursigmatic) — A mushroom and superfoods company that creates products to help you live a better and healthier life. Tero's dream is to bring back the ancient mushroom wisdom to modern lifestyle.   In his native Finland, Tero grew up on his family's centuries-old farm regularly foraging for mushrooms. He holds a degree in both chemistry and plant-based nutrition from Cornell University, and was awarded a Finnish innovation award for discovering that the Japanese matsutake mushroom also grows in Finland.   Tero was chosen as one of the world's Top 50 Food Activists by the Academy of Culinary Nutrition, and has been featured in Vogue, Time, Forbes, Harper's Bazaar, and more. He's also the author of Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health.   In this episode, we talk about why mouth breathing means your disconnected, why Tero started Four Sigmatic in 2012 and what his inspiration was for introducing mushrooms and adaptogens to become an 8 figure business, why adaptogens give you leeway to navigate hard times in life, natural vs. synthetic and the pursuit of truth with science, and much more.   Enjoy! -Mike --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-tero --------------------------------------------------- Please support our partners! @bioptimizers: www.BiOptimizers.com/bledsoe "bledsoe" to save 20%   ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged