EPISODE · May 6, 2025 · 52 MIN
Terpenes Over THC: A New Era for Dispensaries
from Kaya Cast · host Kaya Cast
In this illuminating episode of Kaya Cast, we dive deep into the transformative journey of Nikki Lawley, known widely at Nikki and The Plant. After a severe workplace injury altered her life and traditional medications failed her, Nikki stumbled upon cannabis, which not only alleviated her chronic pain but also revolutionized her perspective on healthcare.As "the terpene lady," Nikki enlightens us on the significance of terpenes, the aromatic compounds in cannabis, explaining how they influence the effects of the plant far beyond just being indica or sativa. We explore how these insights can drastically change dispensary sales approaches, focusing on symptom relief rather than just seeking high THC content.Sales tactics, deep dives into terpene profiles, and how dispensaries can enhance customer experience by focusing on educating both consumers and staff—all these topics are covered in this candid discussion. Whether you're a dispensary owner looking to refine your business model or a cannabis enthusiast eager to learn more about the medicinal benefits of the plant, this episode is a must-listen!Subscribe to Kaya Cast Podcast to discover more ways to grow and scale your cannabis business with insights from industry insiders and experts! Find out more about Nikki and The Plant at:https://www.nikkiandtheplant.org/https://www.linkedin.com/in/nikki-lawley/https://www.instagram.com/nikkiandtheplant/Highlights:00:00 Introduction to Cannabis Journey00:25 Life-Changing Injury and Discovery of Cannabis03:57 First Medical Experience with Cannabis06:10 Challenges in Accessing Medical Cannabis09:07 Becoming the Terpene Lady14:05 Understanding Terpenes and Their Effects20:07 Educating on Terpenes and Cannabis26:57 The Importance of Knowledge in Cannabis Sales27:57 Effective Sales Techniques for Cannabis28:53 Understanding Consumer Preferences33:01 The Science of Cannabis Consumption35:14 Cannabinoids and Their Effects38:23 Increasing Dispensary Traffic40:16 Targeting Specific Demographics48:49 Medical Cannabis and Safety51:47 Conclusion and Contact Information#kayacast #nikkiandtheplant #cannabis #dispensary
What this episode covers
In this illuminating episode of Kaya Cast, we dive deep into the transformative journey of Nikki Lawley, known widely at Nikki and The Plant. After a severe workplace injury altered her life and traditional medications failed her, Nikki stumbled upon cannabis, which not only alleviated her chronic pain but also revolutionized her perspective on healthcare.As "the terpene lady," Nikki enlightens us on the significance of terpenes, the aromatic compounds in cannabis, explaining how they influence the effects of the plant far beyond just being indica or sativa. We explore how these insights can drastically change dispensary sales approaches, focusing on symptom relief rather than just seeking high THC content.Sales tactics, deep dives into terpene profiles, and how dispensaries can enhance customer experience by focusing on educating both consumers and staff—all these topics are covered in this candid discussion. Whether you're a dispensary owner looking to refine your business model or a cannabis enthusiast eager to learn more about the medicinal benefits of the plant, this episode is a must-listen!Subscribe to Kaya Cast Podcast to discover more ways to grow and scale your cannabis business with insights from industry insiders and experts! Find out more about Nikki and The Plant at:https://www.nikkiandtheplant.org/https://www.linkedin.com/in/nikki-lawley/https://www.instagram.com/nikkiandtheplant/Highlights:00:00 Introduction to Cannabis Journey00:25 Life-Changing Injury and Discovery of Cannabis03:57 First Medical Experience with Cannabis06:10 Challenges in Accessing Medical Cannabis09:07 Becoming the Terpene Lady14:05 Understanding Terpenes and Their Effects20:07 Educating on Terpenes and Cannabis26:57 The Importance of Knowledge in Cannabis Sales27:57 Effective Sales Techniques for Cannabis28:53 Understanding Consumer Preferences33:01 The Science of Cannabis Consumption35:14 Cannabinoids and Their Effects38:23 Increasing Dispensary Traffic40:16 Targeting Specific Demographics48:49 Medical Cannabis and Safety51:47 Conclusion and Contact Information#kayacast #nikkiandtheplant #cannabis #dispensary
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Terpenes Over THC: A New Era for Dispensaries
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