Terry Goodear from R.M.Williams on Heritage, Heartland & Keeping an Australian Icon Alive

This episode of Beyond the Buckle is a very special one.Prue sat down with Terry Goodear from R.M.Williams, one of Australia’s most iconic and best-loved legacy brands, for a conversation about heritage, heartland, storytelling and what it really means to carry a brand with so much history into the future.As the Heritage and Heartland Marketing Manager for R.M.Williams, Terry plays an incredible role in protecting the soul of the brand while helping it stay connected to the people, places and communities that made it what it is today. From the outback to the city, from workwear to western style, R.M.Williams is woven into the fabric of Australian life, and this chat gives us such a beautiful look behind the boots, the brand and the legacy.We talk about the responsibility that comes with representing a name Australians genuinely feel connected to, the importance of staying true to your roots, and how R.M.Williams continues to honour its heritage while showing up for new generations.This is more than a brand conversation. It is a conversation about identity, country, craftsmanship, community and the stories that live in the clothes we wear.For anyone who loves Australian history, western lifestyle, country fashion, great storytelling or simply has a soft spot for a pair of R.M.s, this episode is one you do not want to miss.Settle in for an incredible chat with Terry Goodear from R.M.Williams recorded on location at the equally iconic Man From Snowy River Bush Festival.Follow Beyond the Buckle so you don’t miss the stories behind Australia’s biggest western events.Hosted by Prue Houston, Rodeo Reporter with M5 Rodeo Promotions.Follow M5 Rodeo:Instagram: @m.5rodeopromotionFacebook: @M5RodeoTikTok: @m5.rodeo YouTube: @M5RodeoSee upcoming rodeos and events:  www.m5rodeo.com.auPodcast enquiries and partnerships: [email protected]