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Terry O'Reilly rates hospital ads episode artwork

EPISODE · Apr 24, 2026 · 27 MIN

Terry O'Reilly rates hospital ads

from White Coat, Black Art

Canadian hospitals are increasingly relying on donor dollars to make up for government funding cuts. And from Ryan Reynolds’ lol-worthy “bratty kids” campaign for SickKids to UHN’s “number-two hospital in the world” humblebrag, they’re becoming ever more creative and canny about the art of the pitch. So who better to help us survey this hospital branding landscape than legendary ad man and host of CBC’s Under the Influence, Terry O’Reilly? This episode is the second of a two-part series on hospital ads. Check out the first one in our feed.

What this episode covers

Canadian hospitals are increasingly relying on donor dollars to make up for government funding cuts. And from Ryan Reynolds’ lol-worthy “bratty kids” campaign for SickKids to UHN’s “number-two hospital in the world” humblebrag, they’re becoming ever more creative and canny about the art of the pitch. So who better to help us survey this hospital branding landscape than legendary ad man and host of CBC’s Under the Influence, Terry O’Reilly? This episode is the second of a two-part series on hospital ads. Check out the first one in our feed.

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Terry O'Reilly rates hospital ads

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Frequently Asked Questions

How long is this episode of White Coat, Black Art?

This episode is 27 minutes long.

When was this White Coat, Black Art episode published?

This episode was published on April 24, 2026.

What is this episode about?

Canadian hospitals are increasingly relying on donor dollars to make up for government funding cuts. And from Ryan Reynolds’ lol-worthy “bratty kids” campaign for SickKids to UHN’s “number-two hospital in the world” humblebrag, they’re becoming ever...

Can I download this White Coat, Black Art episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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