Tertúlia Amazon Advertising, Trucos y Estrategias | 2x13

from El Podcast de Marketplace Lab · host Eric Vela

📩 Nuestra Newsletter 🌐 Contacto Marketplace Lab Esta semana volvemos al formato tertulia con dos cracks del mundillo de Amazon Advertising. Por un lado tenemos a Guillermo Martinez, por otro a Adrián Lopez. Con los dos vamos a debatir sobre algunos temas de actualidad y sobre como gestionamos las campañas de nuestros clientes. KPI's que mas utilizamos, estrategias, optimización de campañas y mucho mas! Contacto Adrian https://adrianlopezllorens.com/ Contacto Guillermo https://amazotopia.com/ Videos recomendados: Recupera todos los capítulos del Podcast https://www.youtube.com/playlist?list=PL1xH1QhA8i8nQXkzwjpUjUMhE-N6Khpkh INDICE 00:00:00 Introducción 00:01:50 Black Friday en Amazon 00:06:24 Como es el dia a dia de un gestor de Ads 00:15:30 Top KPI's para Advertising en Amazon 00:25:30 Estrategias según el tipo de categoría 00:32:22 Presupuesto y estrategia en función del tamaño de la cuenta 00:38:37 Nuevas tendencias que estan por venir 00:46:15 Errores y aciertos en nuestra gestión de cuentas de Ads 00:51:55 Cuando hay que optimizar nuestras campañas 00:58:01 Negativizar los términos de búsqueda que sacamos de las campañas automáticas?

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Tertúlia Amazon Advertising, Trucos y Estrategias | 2x13

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