Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London episode artwork

EPISODE · Jan 22, 2021 · 1H 3M

Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London

from On Strategy Showcase · host Fergus

Learn the three key strategic phases of this multi-year rebuild of the iconic Tesco supermarket brand in the U.K.  This 2020 IPA Grand Prix Award winner for effectiveness includes the wonderful "Food Love Stories." 

Episode metadata supplied by the publisher feed · Published Jan 22, 2021

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Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London

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