EPISODE · Mar 21, 2024 · 11 MIN

Test Everything

from B2B Pipeline Pioneers · host SalesIntel

Jane Serra, VP of Marketing at Wrk, and her team are embracing the mantra, 'test everything.' While Jane is spending her pennies in multiple channels, she is staying focused on two go-to-market areas.About this Pioneer > 0:34Biggest Challenges > 2:07Looking Forward > 4:04100 Pennies Game > 5:59Final Thoughts > 9:21View the 100 Pennies Game: Click Here!Follow Jane Serra on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerJane Serra is a marketing executive with over 17 years of experience leading B2B marketing teams across demand generation, brand, product, and partner marketing. She is passionate about building high performing, collaborative marketing teams from the ground up. Jane created and hosts the popular podcast Women in B2B Marketing, with the goal of getting more women on mics and stages. She's also a toddler mom and hopes to one day speak more than 1.5 languages.

Episode metadata supplied by the publisher feed · Published Mar 21, 2024

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Test Everything

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