Testimonials That Work: What to Ask, When to Ask, and Where to Use Them

Struggling to get customer testimonials that actually do something for your small business? You’re not alone. In this episode, we break down how to ask for testimonials (without feeling cringe), what the testimonials should cover, and where to put them for max impact.We include five elements of a killer testimonial, how to prompt your clients so they give specifics that help new prospects convert, instead of the generic “it's amazing!” and what to do if the testimonial you get kinda sucks.We’re also talking strategy: how testimonials fit into the buyer’s journey, and where to put them to boost credibility and conversions. (Hint: Sprinkle that sh*t everywhere!)Listen in, then grab our free marketing newsletter at bigbadmarketing.com/newsletter for more actionable tips like these, designed for small businesses that want big results on a budget.