Testing

Chapters

1. 0:00 Presentation begins, Tony's past designs.
2. 2:10 Don't let the art of atoms die. Make tangible things. "Atoms + Electrons"
3. 3:00 Q and A begins. "What is the source of your creativity?" Frustration.
4. 5:15 Learn from your heroes, then you'll truly understand your craft.
5. 6:11 "What is the best way to prototype?" Prototype your differentiating characteristic.
6. 8:24 "How do you know when to scrap and start over vs iterating?" Surround yourself with the right team, and listen to your gut.
7. 10:34 "What's the right combination between long term strategy and agility?" You have to have constraints.
8. 13:43 You must ship. The people on your team need to put something on their resume.
9. 14:26 "What are some creative ways to get products approved?" A thoughtful passion, a detailed presentation, and partnership.
10. 18:06 Set constraints to strip away the excess of design. You have to ship within a year.
11. 20:20 "What were the greatest moments of doubt that you've encountered?" If it doesn't feel like a roller coaster ride, you're not doing something right.