Testing an Idea's Potential Using the ERP Rubric: FODMAPs

Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm.  Tacklebox (test your startup idea)No Whisper Ideas (weekly newsletter, sign up to get a Notion copy of the ERP Rubric)How to Pick Which (of your many) Ideas to Pursue (ERP Rubric Part 1)Jon Hamm Show 00:30 ERP Rubric Part Two03:52 The Ideas - Mold and FODMAPs06:27 ERP Intro: Choose a Specific Customer09:12 Part 1: Can You Find Your Customer?12:59 Part 2: Can You Convert Customers?17:01 Part 3: Can You Build a Solution?21:12 Part 4: Collecting Feedback23:19 Part 5: Organic Growth Potential25:23 The Final Two Questions28:00 The End