Testing And Choosing Killer Mobile Ad Creatives And Concepts

An episode of the Mobile Presence podcast, hosted by WMR.FM, titled "Testing And Choosing Killer Mobile Ad Creatives And Concepts" was published on October 18, 2017 and runs 34 minutes.

October 18, 2017 ·34m · Mobile Presence

0:00 / 0:00

Summary

A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode Description

A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy