EPISODE · Jun 6, 2025 · 9 MIN
Testing Ideas : The Alignment Method
from The Journey : Podcast Edition · host Paul Austin-Menear
Ever wish you could simulate the future to see if your idea has legs? That’s the core of The Alignment method—a collaborative exercise that imagines the world where your idea is the best option for the customer. Learn how to run it effectively with cross-functional teams, align leadership around strategic sparks, and avoid the pitfalls of groupthink. This one’s perfect for retreats, brainstorms, and early-stage product ideation.Companion Post : https://6catalysts.substack.com/p/testing-ideas-the-alignment-method-newThe Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive Get full access to The Journey by Six Catalysts at 6catalysts.substack.com/subscribe
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Testing Ideas : The Alignment Method
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