Testing Ideas : The Customer-Centric Method

What happens when you take your idea to the streets—literally? In this episode, we unpack the hands-on customer validation method that has you pitch to strangers, gather direct feedback, and test your idea without building a thing. Yes, it’s uncomfortable—but it’s also deeply rewarding. If you’ve ever wanted raw, honest input before committing time or money, this one’s for you.Companion Post : https://6catalysts.substack.com/p/testing-ideas-the-customer-centric-newThe Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive Get full access to The Journey by Six Catalysts at 6catalysts.substack.com/subscribe