Testing New Acquisition Channels

In this session from Commerce Roundtable Miami 2025, Pat Balles (Advertising & Partnership Development at Nift) and Daniella Kelly (Director of Member Acquisition at BJ’s Wholesale Club) break down how brands can test new acquisition channels to grow and upgrade memberships. They share how Nift’s gift-based approach helps drive higher conversions, better customer experiences, and stronger lifetime value. Tune in to hear actionable strategies on reactivating lapsed members, improving retention through smarter targeting, and the key role digital channels play in attracting younger audiences. If you're looking to expand your member base or boost loyalty, this conversation is packed with insights you can apply today. ______ 00:00 Introduction to Club Plus Memberships 00:27 Reactivating Lapsed Customers 01:18 Meet the Speakers 02:11 Understanding BJ's Wholesale Club 03:16 Digital Acquisition Strategies 04:40 The Power of Nift Gifts 09:39 Increasing Club Plus Memberships 12:42 Effective Email Campaigns 17:14 The Importance of Reviews 19:04 Conclusion and Final Thoughts ______ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!