Texas Independence Day Dinner With Jacqui Schraad And Krystle Alvarado

What this episode covers

How does hiring an effective event producer for your gala help free up resources to drive more revenue? Today, I talk with Jacqui Schraad, Executive Director of the Texas State History Museum Foundation, and Krystle Alvardo, Principal of Alvarado Consulting, to talk about the Texas Independence Day Dinner. One of Texas's most anticipated fundraising galas each year, the Texas Independence Day Dinner draws hundreds of patrons from all corners of the state to celebrate Texas Independence Day. Over the past several years, Jacqui and Krystle have formed a model working relationship to create an elevated experience for guests while increasing fundraising. Last year's Texas Independence Day Dinner raised a record $1.29 million for the Foundation, with the proceeds benefiting the Bob Bullock Texas State History Museum. The 2026 Texas Independence Day Dinner will honor two Texas Legends: University of Texas Basketball Coach Emeritus Jody Conrat and trailblazing education leader Ruth J. Simmons. Jacqui and Krystle provide valuable insights on a range of topics, including tips on creating an event that resonates with people from multiple markets, how to develop a strong, long-term relationship between a nonprofit and event producer, planning event details around honorees, and so much more. This is one episode you will definitely not want to miss.

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