Texas Tech Embraces the Villain Role | Texas Tech Red Raiders Football News

Texas Tech’s coach Joey McGuire is embracing the “most hated team” label, and quarterback Will Hammond is all in — seeing the villain tag as fuel, not fear. They’re building a culture that thrives on outside noise, turning pressure into performance. With kickoff against Abilene Christian just days away, this mindset could be their secret weapon — and we’re watching to see if that chip on their shoulder turns into championship grit. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/83f1c2579c97e0ef